13 Apr IMAGINE INVINCIBLE HAIR

Alchemy al·che·my ( ˈal-kə-mē ), noun: a power or process that changes or transforms something in an impressive or seemingly magical way… Meet Hair Alchemy by Oribe!

Oribe reveals the antidote for fragile strands with its new Hair Alchemy Collection, a-strengthening regimen designed to transform weak, breakage-prone hair by renewing strands to-their strongest state.

Oribe reveals the antidote for fragile strands with the launch of its Hair Alchemy Collection. Designed for those with inherently weak hair, the collection includes the Hair Alchemy Resilience Shampoo and Conditioner, along with the Hair Alchemy Fortifying Treatment Serum – a new regimen formulated to prevent hair breakage and strengthen strands from the inside out. Used together, the Hair Alchemy Resilience Shampoo, Conditioner and Fortifying Treatment Serum produce nearly instant fortification: After five uses, the collection was clinically proven to make hair 2.9x more elastic and 133% stronger.*

Prevention from breakage is key because unlike your skin, which can regenerate its self, hair breakage is irreversible. Therefore, preventative care.

— And a little magic — is necessary to keep hair strong and resilient.

Our need-to-know Q&A helps define what causes breakage-prone hair and how this new-system works to reveal hair’s ultimate strength:

 

Q&A

Q. What factors cause hair breakage?

1. Hair is susceptible to becoming fragile every time it is brushed,

styled, exposed to hot tools, chemical processing (which can include color),

and even from friction caused by fabrics like your pillow.

These external factors stretch and stress hair which can weaken the outer cuticle and inner cortex, leading to aloss of

strength, elasticity and eventually cause breakage.

Q. How do the formulas work?

1. Oribe’s Hair Alchemy Collection

strengthens strands from the inside out, addressing each layer of hair.

Plant-based proteins and low molecular weight Hyaluronic Acid penetrate the

hair’s cortex where they bind and fill the gaps within keratin fibers. This

bond builds strength from within while providing a surge of hydration and

moisture protection to optimize elasticity and resiliency. Simultaneously, chia seed and bio-fermented bamboo leafform a

protective veil around hair to strengthen and provide slip to reduce friction.

Q. How do I know if I have breakage-prone hair?

1. Weak, breakage prone hair is noticeable because of the higher

number of flyaways at the top of the

head, or because of more hair fall in the brush or shower. Hair that is processed, colored or heat-styled is more

susceptible to breakage.

Q. Do I have to use all three products in the collection together?

1. For best results, we recommend

using all three products – Hair Alchemy Resilience Shampoo, Conditioner and

Hair Alchemy Fortifying Treatment Serum – together.

.

HAIR ALCHEMY RESILIENCE SHAMPOO

Strengthen fragile, weak hair with this protective and ultra-nourishing cleanser. Our curative blend of chia seed, bio-fermented bamboo leaf and plant-based protein penetrates the hair cortex to build strength from within while forming a scaffold around each hair fiber to reinforce strands. A floral blend of daisy and honeysuckle extracts helps to lengthen locks by strengthening hair from the root and fortifying brittle ends.

Apply to wet hair as the first step in your cleansing routine. Lather, indulge, rinse. For best results, follow with Hair Alchemy Resilience Conditioner to reveal hair’s supernatural strength.

• Gently cleanses hair without drying or stripping.

• Reinforces and strengthens fragile hair from the inside out.

• Prevents breakage and hair fall caused by brushing and styling, encouraging length over time.

• Improves the tensile strength and elasticity of each hair strand.

HAIR ALCHEMY RESILIENCE CONDITIONER

Give hair a dose of strength, softness and vitality with this indulgently conditioning hair therapy. Our curative blend of chia seed, bio-fermented bamboo leaf and plant-based protein create a protective shield around strands to improve hair’s structural integrity and prevent breakage. A multi-action hyaluronic acid complex rehydrates from within to deliver a surge of moisture and improve elasticity. The result: smooth, strong, ultra-resilient hair.

After shampooing with Hair Alchemy Resilience Shampoo, massage, indulge (for at least one minute), rinse. Follow with our Hair Alchemy Fortifying Treatment Serum to further nourish strands post-shower.

• Deeply hydrates and nourishes fragile strands.

• Reinforces and strengthens hair from the inside out.

• Instantly improves combability to reduce hair fall caused by brushing and styling.

• Softens and smoothes hair, reducing flyways and frizz.

HAIR ALCHEMY FORTIFYING TREATMENT SERUM

This treatment elixir combines Oribe’s curative blend of chia seed, bio-fermented bamboo leaf and plant-based protein plus phytoceramides and cotton seed extract to shield and fortify fragile strands. The sheer, fast-absorbing serum creates a protective veil around each hair fibre to improve tensile strength and elasticity while preventing breakage by strengthening from within to encourage length. Discover hair’s ultimate strength.

Work a dime-sized amount of product into damp or dry hair to strengthen. More product can be added for thicker textures or longer lengths. Style as usual. Can also be used as an overnight treatment.

We recommend first washing with Hair Alchemy Resilience Shampoo and Conditioner, followed by applying the Hair Alchemy Fortifying Treatment Serum for the ultimate hair-strengthening regimen.

• Reinforces and strengthens fragile hair from the inside out.

• Hydrates strands, locks in moisture and enhances softness.

• Prevents breakage and hair fall caused by brushing and styling, encouraging length over time.

• Improves the tensile strength and elasticity of each hair strand.

 

THE HAIR ALCHEMY COLLECTION IS AVAILABLE IN SALON NOW!