29 Jun HELMET MUSE: balmain
Kendall Jenner. Jennifer Lopez. Gigi Hadid. Jourdan Dunn. Rosie Huntington Whitely. Yara Shahidi. Kim Kardashian. Dakota Fanning. Beyonce.
What do these celebrity fashion icons have in common?
One hashtag. #balmainarmy
“What is the Balmain girl? It’s a woman who knows what she wants and is going to express it.” Olivier Rousteing
If there’s a brand that can lay claim to forming the basis of the current It Girl’s uniform, it’s Balmain. And these girls are only the latest to drape themselves in visionary Olivier Rousteing incredible designs, with his little black book packed with a veritable who’s who of celebrities and fashion insiders.
Appointed to run the Paris based fashion house in 2011 as a 24 year old, the youngest since Yves Saint Laurent, Olivier has made his mark with his merging of international brand focus, social media savvy and strong, dynamic design for powerful women. With 4.9 million Instagram followers personally and another 8.2 million for the brand, Balmain is becoming one of the biggest players in the fashion house family as Olivier weaves his magic.
He manages to effortlessly balance collaborations with high street fashion and beauty brands like Victoria’s Secret, H&M and Revlon alongside Paris Fashion Week shows, the Met Gala and creating incredible looks for Beyonce’s live performances. Who wasn’t obsessed with those monogrammed cut off jumpers and the Destiny’s Child looks at Coachella? Or Jennifer Lopez’s look at the Met.
Here are a few of our most lust worthy picks this season which you may or may catch us sporting in our Brisbane hair salon over the coming weeks or on a Friday night at Fitz & Potts;
Leather BBox 25 Bag adorned with chains:
This is one of those bags that is instantly covetable for it’s detailed embellishment and the fact that it will go with literally everything.
Oversized Double Breasted Wool Blazer:
There is nothing like a classic blazer over jeans and tee for effortless glamour, and here the oversized fit and vibrant red make this is a true statement piece.
Cotton T-Shirt with Flocked Medallion:
The ultimate tee- the perfect entry level point to buy a piece of Balmain. Your Brisbane hairdressers here at Helmet personally love it in white.
Image cred: www.instagram.com/p/BhjTiqXAi-O/?utm_source=ig_share_sheet&igshid=1pzt3u4r1opi7
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